In 2024, Nigerian video directors are redefining the visual landscape, merging creativity with cutting-edge techniques to showcase Afrobeats globally. These top directors bring storytelling to life with distinct styles and bold visions, making them pivotal forces in shaping Nigeria’s music video scene. Their unique visions and storytelling prowess are reshaping the music video scene, capturing the essence of Nigerian music like never before. Here’s a look at the key players leading the way.
TG Omori
TG Omori, born ThankGod Omori Jesam, has rapidly ascended to become one of Africa’s highest-paid & creative music video directors in 2024, known for his vibrant and cinematic storytelling. His career took off around 2019, and he has since directed numerous iconic videos that resonate deeply with audiences. In 2024 alone, he worked on a high-profile project, such as “Credit Alert” by Kocee featuring Patoranking. However, his career faced a significant setback this year due to serious health challenges; Omori disclosed that he has been battling kidney failure and underwent a failed kidney transplant in August 2024. Despite his determination to return to work, Omori’s illness has temporarily halted his creative output.
Now that he is on the mend, anticipation is building among fans eager to see what he has in store next. His ability to blend elements with innovative visuals elevates the artists he collaborates with and significantly shapes the global perception of Nigerian music.
Omori’s distinctive style and creative vision have made him a sought-after collaborator in the industry, commanding impressive fees for his work, reportedly up to $94,000 for a single project. His contributions continue to push the boundaries of Afrobeats visuals, solidifying his legacy as a transformative figure in the Nigerian music scene.
Meji Alabi
Meji Alabi stands out as one of Nigeria’s most talented video directors in 2024, known for his ability to transform music into visually compelling experiences. With a style that merges cinematic finesse with a deep understanding of African storytelling, Alabi captures the essence of each artist he works with. His vision goes beyond simply filming music videos; he creates a world where the viewer can feel the music’s heartbeat, see its colors, and experience the story behind every lyric.
Alabi’s work isn’t just popular in Nigeria; it’s gaining international recognition. He has directed videos for top artists, from global Afrobeats icons to emerging local stars, and each project showcases his knack for merging traditional Nigerian aesthetics with global appeal.
In 2024, Meji Alabi continued shaping Nigeria’s music and entertainment scene with his visuals, directing two standout music videos for BNXN: the solo track “Phenomena” and “Fi Kan We Kan” featuring Rema. Both videos capture the rhythm and spirit of Afrobeats, blending story and aesthetics to elevate Nigerian music visuals to new heights.
Expanding his creative reach, Alabi also played a role in Tiwa Savage’s debut movie, Water & Garri, supporting her transition from music to film. Through these impactful projects, he reinforces his influence in Nigerian storytelling, redefining its look and feel on a global scale.
Meji Alabi’s commitment to showcasing Nigerian talent has helped push local artists onto the world stage. His work combines universal themes with African authenticity, making him more than just a director—a cultural ambassador. Through his visuals, he connects Nigeria with the world, sharing the beauty, energy, and creativity of African music. In 2024, he remains a key force in shaping the Nigerian video scene.
Director Pink
Director Pink, whose real name is Praise Onyeagwalam, has quickly risen to prominence as one of Nigeria’s most exciting young female music video directors. Starting her journey at just 15 in her church’s video team, she has since transitioned into a successful career, founding her production company, Pinkline Films.
Known for her unique artistic vision and dedication to empowering women in the industry, Director Pink has directed several notable music videos this year, including “Man not God” by Chike, “Nwunye Odogwu” by Flavour, and “Loner” by Wizard Chan. Her work blends storytelling with captivating visuals, making her a sought-after director among both established artists and emerging talents.
In 2024, Director Pink’s influence continues to grow as she collaborates with major artists like D’banj, Flavour, etc. showcasing her ability to create compelling narratives that resonate with audiences. Her commitment to representation and inclusion within the male-dominated industry has inspired many aspiring female filmmakers. As she forges ahead in her career, fans eagerly anticipate the innovative projects she will unveil next, further solidifying her place in the Nigerian music scene.
Director K
In 2024, Nigerian music video director Aremu Olaiwola Qudus, known professionally as Director K, has continued to set high standards with visually compelling projects that combine artistic innovation with high production quality. Known for his dedication to crafting captivating visuals, Director K’s work has earned him significant acclaim across the African entertainment industry, leading to collaborations with top artists such as Burna Boy, Wizkid, and Rema.
This year, Director K’s impressive portfolio includes directing music videos that not only showcase his attention to detail but also demonstrate his ability to interpret a musician’s vision through rich visual storytelling. This year alone he has directed music videos like Rema ft. Shallipopi “Benin Boys”, Seyi Vibez “Cana” etc. His notable projects include acclaimed videos for Rema’s “Calm Down” and Wizkid’s “Essence”, both of which were globally recognized and further solidified his reputation as a leading director in the Afrobeat and African music scene. In addition to these, Director K’s previous work on Oxlade’s “Ku Lo Sa” and Pheelz’s “Finesse” have also received widespread praise and viewership, further marking his influence on contemporary music videos.
Director K’s vision and dedication have led to multiple nominations and awards, such as the Headies for Best Music Video and international recognition at events like the Soul Train Awards. His story of rising in the industry through resilience and resourcefulness, such as initially reinvesting his project earnings into creating even higher-quality videos, has become a significant part of his brand.
Perliks
Perliks, a rising star in Nigerian music video direction, has been reshaping the industry with his imaginative storytelling and visually dynamic style. Known for his background as the son of TELEMOON, a prominent figure in Fuji music videos, Perliks’s early exposure to the art of direction significantly influenced his career path. His fresh, creative approach to video direction has quickly earned him recognition within the industry, notably for his ability to infuse vibrant narrative elements into his work, as demonstrated in the celebrated video “Back in Uni” with Blaqbonez, where humor and artist impersonations are masterfully woven into the story.
In 2024, Perliks’s artistry continued to evolve with popular projects like Young Jonn’s “Stronger.” His signature style, which often combines humor with experimental visuals, has positioned him as one of the most in-demand directors of his generation. By merging artistic creativity with technical prowess, Perliks consistently captivates audiences, helping artists achieve new levels of storytelling in their videos. His growing portfolio showcases a commitment to elevating the visual standards of Nigerian music videos while resonating with global audiences.
Quam Mov.
Quam Mov, also known as Quam Inaolaji, is a rising talent in Nigeria’s music video scene. He is gaining attention for his fresh, inventive approach. His work often combines rich visuals, quickly making him a favorite among emerging Nigerian creatives. With a style marked by vibrant color schemes and fast-paced edits, Quam Mov brings a new level of energy to the scene, captivating viewers with his visuals.
He served as an editor on Odunsi (The Engine)’s “Resurrect” with Jeriq & BNYX. This year, Quam Mov’s collaborations have allowed him to expand his portfolio and further establish his distinct voice within the industry. His attention to detail and ability to merge modern visual elements are helping him discover a unique path in Nigerian music video production.
Dammy Twitch
Dammy Twitch is also a prominent Nigerian video director making significant waves. Known for his innovative visual storytelling, he has gained recognition not only in Nigeria but also internationally. His recent collaboration with global superstar Rihanna at a Fenty beauty pop-up in London has further elevated his profile, signaling his influence in the entertainment industry. Dammy Twitch’s work often features vibrant aesthetics and compelling narratives, making him a sought-after director for many artists looking to enhance their visual presence.
In 2024, Dammy Twitch directed several notable projects that showcase his creative prowess. One of the standout works is Angelique Kidjo’s “Joy” with Davido, “Ogechi” Remix by BoyPee, Hyce & Brown Joel with Davido, and also the official trailer for the short film “I Hate it Here,” released in March 2024, which has garnered attention for its unique concept and engaging visuals. This project exemplifies his ability to blend storytelling with striking cinematography, appealing to both local and international audiences. His growing portfolio this year underlines his role as a key figure in shaping the Nigerian video scene, pushing boundaries, and setting new standards for visual content in the industry.
