Producers Who Turned Artists. In the evolving world of music within Nigeria, Africa, and beyond, a new breed of creatives has emerged, blurring the lines between producers and artists. Today, many producers who once worked behind the scenes crafting beats for other musicians are stepping into the spotlight as full-fledged artists. These talented individuals have honed their skills in the studio, shaping the sounds of chart-topping hits, and are now using that experience to launch their own successful solo careers. The journey from beatmaker to hitmaker reflects a shift in the music industry, where creativity, control, and artistic vision converge. By embracing both technical and performative aspects, producers-turned-artists are redefining what it means to be a modern music icon. This article explores figures like Don Jazzy, Pheelz, Young Jonn, and Maleek Berry, highlighting how they’ve blended their skill with artistry to reshape Nigerian and African music.
Pheelz
Pheelz (Phillip Kayode Moses) is widely known for his production work with Olamide and YBNL artists, but he made a significant transition into becoming an artist. His song “Finesse” (2022), featuring BNXN (formerly known as Buju), became a massive hit and solidified his reputation as both a talented producer and a artist. The song went viral on social media and topped charts globally, making Pheelz a household name beyond his production work.
Young Jonn
Young Jonn (Udomboso John Saviours) became famous for producing hits like Olamide’s “Story for the Gods” and “Bobo.” In 2022, he made a strong shift to becoming an artist with the release of “Dada” from his debut EP Love is Not Enough, which gained massive attention. The remix, featuring Davido, further boosted his career as a singer.
Don Jazzy
Don Jazzy (Michael Collins Ajereh) is a legendary producer and co-founder of Mo’Hits Records and Mavin Records. Though his main work was behind the scenes, producing hits for D’banj, Wande Coal, and others, he occasionally displayed his vocal abilities, such as on “Dorobucci” (2014), a collaborative hit with other Mavin stars. His musical influence as an artist was undeniable despite his primary focus being production and label managemen
Maleek Berry
Maleek Berry (Maleek Shoyebi) is an influential figure in Afrobeats, initially known for producing tracks like Wizkid’s “The Matter.” However, he pivoted to becoming an artist with the release of his hit “Kontrol” (2016). This song solidified his position as a versatile artist capable of both creating beats and delivering standout vocal performances.
Bloody Civilian
Bloody Civilian, born Emoseh Khamofu, transitioned from a self-taught producer to a recording artist by harnessing her early passion for music and songwriting. Gaining recognition with her debut single “How To Kill A Man” in 2022, she showcased her unique sound and sharp lyricism. Her collaboration on “Wake Up,” featured in the Black Panther: Wakanda Forever soundtrack, solidified her presence in the industry. Adopting the name Bloody Civilian as a commentary on military violence in Nigeria, she aims to empower others and challenge societal norms through her music. With impactful singles like “I Don’t Like You,” she continues to inspire audiences with her authentic narratives and bold artistic vision.
Tems
Tems (Temilade Openiyi) began her career as a producer, honing her skills while producing her own music. Her breakout single “Try Me” (2019) revealed her immense talent as an artist. Following this, she rose to global fame with her collaboration on Wizkid’s “Essence” (2020), leading her to become one of the most sought-after Afrobeats singers, winning Grammy awards and working with international stars.
Ckay
CKay (Chukwuka Ekweani) first gained recognition as a producer at Chocolate City, working on various projects for the label. His decision to shift towards singing paid off with his breakout hit “Love Nwantiti” (2019), which became a global sensation, topping charts worldwide and earning him international recognition as both a singer and producer.
Cobhams Asuquo
Cobhams Asuquo is a multi-talented producer and musician. He rose to prominence for producing Asa’s debut album, including hits like “Jailer” and “Fire on the Mountain.” His shift to becoming a performing artist was solidified with songs like “One Hit” (2017), which showcased his vocal and songwriting abilities. He remains a highly respected figure in both production and performance.
Davido
Davido (David Adeleke) started as a producer before breaking out as an artist. His debut single “Back When” (2011), featuring Naeto C, marked his entry into the industry as a singer. However, it was his hit “Dami Duro” (2012) that catapulted him into stardom. Since then, Davido has become one of Africa’s biggest artists, blending his production skills with his ability to craft hit songs.
Phyno
Phyno (Chibuzor Nelson Azubuike) initially gained recognition as a producer, working with notable Nigerian artists. He transitioned into a successful rapper and singer, releasing his debut single “Ghost Mode” (2012) featuring Olamide. This song became a massive hit and cemented his place as one of Nigeria’s top indigenous rappers and artists.
The transition from producer to artist is a testament to the multifaceted talent of these Nigerian music icons. Each one, from Pheelz to Phyno, has demonstrated that their creativity extends far beyond the production booth. Their ability to craft soundscapes for others laid the foundation for their own successful solo careers, with hit singles like “Finesse,” “Dada,” and “Love Nwantiti” cementing their status as global music stars. This evolution not only highlights their versatility but also underscores the ever-growing dynamism of the Afrobeats genre, where boundaries between roles blur, allowing producers to thrive as front-line artists in the global music scene. Their journeys are a source of inspiration for aspiring musicians and show that with passion and talent, it is possible to redefine one’s creative identity.
